With the help of pharmacist Wendy Gordon, Campbell created the SaveMe BC app, which provides a simple, step-by-step guide for what to do when someone overdoses, including information on how to use a Naloxone opioid overdose kit. That allowed me to look at the fentanyl crisis as something I didn’t have to stand by and watch, I could innovate to help combat it.” They taught us to see them as opportunities. “The biggest thing I took from YELL, Campbell says, “Was to not view problems as problems. The world is changing and tomorrow every young person is going to need an entrepreneurial skill set to solve society’s big challenges.” “Entrepreneurial thinking is a process, framework and attitude behind putting creative solutions into action. “I like to think we teach entrepreneurial thinking instead of entrepreneurship,” says David Cameron, the Executive Director of YELL. By partnering with organizations like YELL, RBC Future Launch is helping to empower Canadian youth, like Jack, with the skills needed for the jobs of tomorrow. It does this through a unique curriculum that includes connecting students to mentors, encouraging entrepreneurial thinking, and giving students a venue to pitch their products to investors. YELL, which stands for Young Entrepreneur Leadership Launchpad, works with schools in BC to help develop critical thinking and problem solving skills in students. While the desire to help people in BC sparked Campbell’s idea, it was an entrepreneurship program he was part of in Grade 10 that gave him the confidence to complete the project. They taught us to get excited about problems and see them as opportunities. The biggest thing that I took from YELL was to not view problems as problems.
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